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2013年ESL之商务英语 19 Rebuilding Consumer Trust

时间：2014-09-05 06:24:21

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（单词翻译）

 

Rebuilding Consumer Trust 

Karen: The scandal over our new product line really damaged our image, and we need to rebuild consumer trust. 

Brandon: This is going to be an uphill battle. Losing customers is easy. Winning them back will be really hard. 

Karen: I agree, but our stock is taking a beating and we need to do something now. 

Brandon: Part of the problem was that the rumors1 about the new product heightened expectations and we just fell short of the mark. We need to always remember to under promise and over deliver. 

Karen: Yes, that was a big part of the problem, but we also need to have more transparency. We can’t make major changes without first getting customer input2 and without notifying them well in advance. Otherwise, our customers feel betrayed. 

Brandon: All right, I think we have a place to begin. Should I call a general meeting to talk specifics? 

Karen: Sure, and while we’re at it, we can work on employee morale3, too! 

 

Script by Dr. Lucy Tse 


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1 rumors 2170bcd55c0e3844ecb4ef13fef29b01     
n.传闻( rumor的名词复数 )；[古]名誉；咕哝；[古]喧嚷v.传闻( rumor的第三人称单数 )；[古]名誉；咕哝；[古]喧嚷
参考例句：
  • Rumors have it that the school was burned down. 有谣言说学校给烧掉了。 来自《简明英汉词典》
  • Rumors of a revolt were afloat. 叛变的谣言四起。 来自《简明英汉词典》
2 input X6lxm     
n.输入(物)；投入；vt.把(数据等)输入计算机
参考例句：
  • I will forever be grateful for his considerable input.我将永远感激他的大量投入。
  • All this information had to be input onto the computer.所有这些信息都必须输入计算机。
3 morale z6Ez8     
n.道德准则，士气，斗志
参考例句：
  • The morale of the enemy troops is sinking lower every day.敌军的士气日益低落。
  • He tried to bolster up their morale.他尽力鼓舞他们的士气。

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