Business Channel 2006-10-07&09

（单词翻译）

CD is going to California....CD is going to California.

The ads graze airwaves all over the country.

Yes, I think cows are pretty.

Cute-looking dairy cows producing clever lines.

Do you wanna marry a cow?

The spots by the California Milk Advisory¹ Board "Make a Claim".

Happy cows come from California.

I was out there though, I saw all those happy cows, they are not so happy.

Wisconsin master cheese maker² Bruce Workman sees more holes in the pitch than you find in Swiss cheese.

Happy cows love Wisconsin, and nah, you have to have a changing climate like anybody else.

Workman owns Edelweiss Creamery. The small factory is one of more than 100 in Wisconsin. It churns out 14 varieties of cheese.

We produce the quality cheese and that , that's what we are going for.

About 15% of cheese produced in Packer Country is specialty³ cheese. Here at Edelweiss Creamery, the signature product is this : the Emmental.

I am the only producer of this style of cheese in the US.

Making it a specialty item versus⁴ a commodity cheese.

What California has is a lot of larger plants, and so their ability to make a lot of cheese fast has, has come on strong in the last two decades.

California, known more for Hollywood than Havarti, now produces roughly 23% of all cheese, compared to Wisconsin at 26%. But Workman expects his business and the dairy state's reputation to stay afloat.

Yeah, they've won some awards, but dah, if you look at the overall averages, Wisconsin still tops the chart.

Even if California tries to milk the spotlight⁵ in true Tinseltown fashion.

Action!

Oh, me?

Cut

In Green County, Dana Brueck NBC 15 news.

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Vocabulary

1. graze--verb. To scrape or scratch slightly; abrade⁶.

2. airwave--n. The medium used for the transmission of radio and television signals. Often used in the plural⁷. (电视或广播）

3. pitch--noun.
a. a specific plan of action; angle: to tackle a problem again, using a new pitch.
b. an advertisement.
c. a line of talk designed to persuade

4. churn out--verb. produce in an abundant and automatic manner

5. signature--adj. serving to identify or distinguish a person, group, etc.: a signature tune⁸.

6. Emmental--noun. Swiss cheese with large holes. Also Emmentaler.

7. Havarti--noun. a mild, semisoft, pale yellow cheese of Danish origin.

8. afloat--adj/adv. in circulation; prevailing