华尔街的赚钱经 第76期:电子商务教父(1)

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　　“电子商务教父”杰夫·贝佐斯

　　Jeff Bezos founded Amazon.com in 1995 as an online bookstore. Due to customer demand the company later expanded and added other products to its inventories², including videos, DVDs, electronics, toys, apparel1, software, household items, and gourmet³ food.

　　1995年，杰夫·贝佐斯创立了亚马逊在线书店。根据客户的需求，该公司后来扩大产品销售目录，销售产品包括录像带、 DVD、电子产品、玩具、服装、软件、家居用品和食品等。

　　In an interview, Bezos indicated that books were chosen as Amazon.com's first product category "because they offered so much selection";

　　贝佐斯在接受记者采访时说，“图书被选为亚马逊的第一产品类别，是“因为它们提供了多种选择”；

　　in the same interview, Bezos stated," I think the main thing that has differentiated⁴ Amazon.com from conventional retailers⁵ is its obsessive⁶ and compulsive focus on the end-to-end customer experience. That includes having the right products, the right selection, and low prices."

　　他同时还表示，“我认为把亚马逊和传统的零售商区别开来的主要原因是：我们全力满足顾客的需求。这包括正确的产品，正确的选择，以及低廉的价格。”

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