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CoP Show: Search engine optimisation 10 Mar1 2011

Thu, 10 Mar 11

Search engine optimisation (SEO) is used to improve the visibility of a website or web page in search engines via the 'natural' or unpaid2 search results. Very few of us look beyond the first few results we get from a search engine. The higher a site appears in the search results list, the more likely we are to click on it. So what are the tricks of the trade that content publishers use to lift pages higher in search results? To answer this question Simon Smith is joined by Duncan Bloor, a BBC search specialist; Jo Pham, a BBC producer and Doug Platts, head of natural search at iCrossing, a digital agency specialising in search.


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点击收听单词发音收听单词发音  

1 mar f7Kzq     
vt.破坏，毁坏，弄糟
参考例句：
  • It was not the custom for elderly people to mar the picnics with their presence.大人们照例不参加这样的野餐以免扫兴。
  • Such a marriage might mar your career.这样的婚姻说不定会毁了你的一生。
2 unpaid fjEwu     
adj.未付款的，无报酬的
参考例句：
  • Doctors work excessive unpaid overtime.医生过度加班却无报酬。
  • He's doing a month's unpaid work experience with an engineering firm.他正在一家工程公司无偿工作一个月以获得工作经验。

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