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CoP Show: Mobile apps – should you be creating one? 17 Mar1 2011

Thu, 17 Mar 11

A mobile application, or app, is a downloadable piece of software that allows rich interaction with services and content via your mobile phone. As well as being complex and useful, apps can also be stupid, silly and fun. In this week’s CoP Show the rapidly growing mobile apps market is put under the microscope as host Simon Smith asks why you should or shouldn’t think about creating an app. Magnus Jern, managing director and founder2 of Golden Gekko Ltd, a developer of mobile marketing3 apps, Jessica Gwyther, global content manager for the Vodafone group and Mark Bamber from the BBC mobile applications team join Simon in the Academy studio.


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点击收听单词发音收听单词发音  

1 mar f7Kzq     
vt.破坏，毁坏，弄糟
参考例句：
  • It was not the custom for elderly people to mar the picnics with their presence.大人们照例不参加这样的野餐以免扫兴。
  • Such a marriage might mar your career.这样的婚姻说不定会毁了你的一生。
2 Founder wigxF     
n.创始者，缔造者
参考例句：
  • He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
  • According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。
3 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。

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