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CoP Show: Innovative1 Radio 24 Jan 2013

Thu, 24 Jan 13

BBC Radio 1 Breakfast's Laura-May Coope, managing director of Somethin' Else Steve Ackerman and Jack2 FM Oxfordshire’s Sue Carter offer their views on how to innovate3 in radio. The panel discuss how social media has been a game changer, and with tools like Twitter, Facebook and Tumblr now enabling greater audience engagement, having a conversation with your audience is clearly important. Even YouTube has a role to play and may now be the new hunting ground for talent – the likes of Dan and Phil and Charlie Sloth4 attest5 to that – so taking creative risks remains6 key to how successful your innovation will be. Being local with a small budget is no bar to innovation either, as stations like Jack FM have shown, making the most of their branding and budget and reaching their key audiences in an immediate7 and relevant way.


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1 innovative D6Vxq     
adj.革新的，新颖的，富有革新精神的
参考例句：
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
2 jack 53Hxp     
n.插座，千斤顶，男人；v.抬起，提醒，扛举；n.（Jake）杰克
参考例句：
  • I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
  • He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。
3 innovate p62xr     
v.革新，变革，创始
参考例句：
  • We must innovate in order to make progress.我们必须改革以便取得进步。
  • It is necessary to innovate and develop military theories.创新和发展军事理论是必要的。
4 sloth 4ELzP     
n.[动]树懒；懒惰，懒散
参考例句：
  • Absence of competition makes for sloth.没有竞争会导致懒惰。
  • The sloth spends most of its time hanging upside down from the branches.大部分时间里树懒都是倒挂在树枝上。
5 attest HO3yC     
vt.证明，证实；表明
参考例句：
  • I can attest to the absolute truth of his statement. 我可以证实他的话是千真万确的。
  • These ruins sufficiently attest the former grandeur of the place. 这些遗迹充分证明此处昔日的宏伟。
6 remains 1kMzTy     
n.剩余物，残留物；遗体，遗迹
参考例句：
  • He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
  • The remains of the meal were fed to the dog.残羹剩饭喂狗了。
7 immediate aapxh     
adj.立即的；直接的，最接近的；紧靠的
参考例句：
  • His immediate neighbours felt it their duty to call.他的近邻认为他们有责任去拜访。
  • We declared ourselves for the immediate convocation of the meeting.我们主张立即召开这个会议。

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