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Vidal Sassoon dies

Summary

11 May 2012

The British-born hairstylist Vidal Sassoon has died at his home in Los Angeles. Sassoon was credited with revolutionising hairdressing during the 1960s, and went on to found a multi-million dollar international business of fashion and beauty products.

Reporter:

Alastair Leithead

Report

His creative cuts helped dress a cultural revolution in the 1960s, and his products have had a place in the world's bathroom cabinets for decades. Vidal Sassoon was born in Britain and opened his first salon¹ in London in 1954, giving what he called "geometry" and "architectural shapes" to hair.

His styles freed women's fashion from the high and heavy 'beehives' into cuts that were easy to manage. Wash-and-wear styles like the bob cut fitted in with the emerging feminist² movement. "Women were going to work and assuming their own power," he famously said. "They didn't have time to sit under the dryer³." 

He expanded his salons⁴ in the UK and US before branching out into shampoos and styling products. Vidal Sassoon died at his home on Mullholland Drive in Los Angeles after a long illness. Reports have suggested he'd been suffering from leukaemia. He was 84.