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GlobalBiz: Mass Customisation and the Experience Economy: 26 Dec 11

Sat, 26 Nov 11

Joe Pine's career as a business coach began at IBM when he brought business partners and customers into the development process of a new computer. Taking from this the lesson that every customer is unique, he wrote a book called Mass Customization on businesses that serve customers' unique needs. And later he would coin the phrase the "Experience Economy" -- consumers buying experiences rather than goods or commodities1. Peter Day hears about Joe Pine’s latest ideas and new book in Global Business, after the news. Producer: Richard Berenger Editor: Stephen Chilcott


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1 commodities 8fe80395f389e29e3ea42210337f0350     
商品( commodity的名词复数 )； 农产品； 有价值的物品； 有用的东西
参考例句：
  • rice, flour and other basic commodities 稻米、面粉和其他基本商品
  • The manufacturers in some countries dumped their surplus commodities abroad. 一些国家的制造商向国外倾销过剩产品。

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