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The Bottom Line: Overcrowded markets 18 Oct 2012

Thu, 18 Oct 12

There's competition - and then there's super-competition. Evan's guests consider the perils1 and possibilities of doing business in an overcrowded market. And, ahead of the latest James Bond film, they swap2 thoughts on product placement and celebrity3 endorsement4. How do you ensure your products are seen in all the right places and none of the wrong ones?


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1 perils 3c233786f6fe7aad593bf1198cc33cbe     
极大危险( peril的名词复数 )； 危险的事（或环境）
参考例句：
  • The commander bade his men be undaunted in the face of perils. 指挥员命令他的战士要临危不惧。
  • With how many more perils and disasters would he load himself? 他还要再冒多少风险和遭受多少灾难？
2 swap crnwE     
n.交换；vt.交换，用...作交易
参考例句：
  • I will swap you my bicycle for your radio.我想拿我的自行车换你的收音机。
  • This comic was a swap that I got from Nick.这本漫画书是我从尼克那里换来的。
3 celebrity xcRyQ     
n.名人，名流；著名，名声，名望
参考例句：
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
4 endorsement ApOxK     
n.背书；赞成，认可，担保；签(注)，批注
参考例句：
  • We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
  • His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。

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