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(单词翻译)
Business Matters: $11bn Online Ad Fraud 14 Aug 14
Thu, 14 Aug 14
As much as 50% of online ads are never viewed by humans, rather they're 'clicked' by bots - scam software designed to mimic1 human activity and defraud2 the advertisers. Ari Levenfeld from agency Rocket Fuel lifts the lid on a murky3 and complex world. Andrew Walker takes to the streets of London to explain the perils4 of deflation - now a threat in the Eurozone. Prize-winning author and journalist, and renowned5 Cuba expert Ann Louise Bardach joins us on Fidel Castro's 88th birthday to discuss the future of the isolated6 Caribbean island. Plus, Emma Ostergren joins us from Sweden to explain the thinking behind her firm Emma O Clothing, from which 60% of profit goes to its workers in Zimbabwe.
收听单词发音
1
mimic
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| v.模仿,戏弄;n.模仿他人言行的人 | |
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2
defraud
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| vt.欺骗,欺诈 | |
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3
murky
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| adj.黑暗的,朦胧的;adv.阴暗地,混浊地;n.阴暗;昏暗 | |
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4
perils
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| 极大危险( peril的名词复数 ); 危险的事(或环境) | |
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5
renowned
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| adj.著名的,有名望的,声誉鹊起的 | |
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isolated
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| adj.与世隔绝的 | |
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