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(单词翻译)
Diseases can spread quickly. Someone with a cold infects a few casual contacts, who in turn infect others. Ideas can also spread that way, along so-called random1 networks. But Damon Centola at MIT says that ideas and beliefs spread faster and more efficiently2 when they’re reinforced in clustered networks, with overlapping3 connections among the members.
Centola recruited more than 1,500 participants for what was billed as a Web-based health community. Each had an anonymous4 profile and was matched with health buddies5. In one group, a minimal6 number of links connected the participants. The other group was denser7, with redundant8 links.
In each group, a seed participant was planted with an idea: to register for an online health forum9. Whenever a member registered, the member’s contacts got the message. Ultimately, 54 percent of the participants in the clustered network signed up, compared with only 38 percent in the random network. And the behavior spread about four times faster in the clustered groups. The study is in the journal Science.
Centola thinks people are more swayed when they hear that multiple contacts are trying something new and that public health officials should take advantage of clustered networks to encourage people’s healthful behaviors.
Thanks for the minute.For scientific American's 60-Second Science.I' Cynthia Graber
1 random | |
adj.随机的;任意的;n.偶然的(或随便的)行动 | |
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2 efficiently | |
adv.高效率地,有能力地 | |
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3 overlapping | |
adj./n.交迭(的) | |
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4 anonymous | |
adj.无名的;匿名的;无特色的 | |
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5 buddies | |
n.密友( buddy的名词复数 );同伴;弟兄;(用于称呼男子,常带怒气)家伙v.(如密友、战友、伙伴、弟兄般)交往( buddy的第三人称单数 );做朋友;亲近(…);伴护艾滋病人 | |
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6 minimal | |
adj.尽可能少的,最小的 | |
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7 denser | |
adj. 不易看透的, 密集的, 浓厚的, 愚钝的 | |
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8 redundant | |
adj.多余的,过剩的;(食物)丰富的;被解雇的 | |
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9 forum | |
n.论坛,讨论会 | |
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