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A noisy restaurant can distract you from your dinner conversation. But all that clatter1 may also drown out the taste of your food, making it more bland2. That's according to a study in the journal Food Quality and Preference. Researchers recruited 48 college students, and fitted them with headphones playing either loud white noise, soft white noise, or nothing at all. Then the participants closed their eyes and chomped3 on snack foods like Pringles and cookies.
Turns out the students listening to blaring static rated the chips as less salty and the cookies as less sweet—even though they were tasting the same foods as the other groups.
Previous studies have shown that sound can interfere4 with how the brain processes smell; the researchers say the same could be true for taste. Or, loud noise could simply divert attention from the food's flavor.
But it's not all bad news for loud restaurants. In a second study, students rated crunchy foods as crunchier in the presence of loud white noise—perhaps because it tuned5 them into the sound of their food. The researchers say this study may explain why airline food ain't earning any Michelin stars. Me, I think there's a little more to it than the engine noise.
1 clatter | |
v./n.(使)发出连续而清脆的撞击声 | |
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2 bland | |
adj.淡而无味的,温和的,无刺激性的 | |
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3 chomped | |
v.切齿,格格地咬牙,咬响牙齿( chomp的过去式和过去分词 ) | |
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4 interfere | |
v.(in)干涉,干预;(with)妨碍,打扰 | |
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5 tuned | |
adj.调谐的,已调谐的v.调音( tune的过去式和过去分词 );调整;(给收音机、电视等)调谐;使协调 | |
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