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2006年NPR美国国家公共电台七月-Book Marketing Goes to the Movies

时间：2007-07-20 06:52:20

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（单词翻译）

Promoting books usually involves print advertising1 and touring authors. There is a move now to attract readers using a different medium. Publishing houses including Harper Collins are trying out book trailers, think movie trailers but for literature. Some of these ads are web-only and use excerpts2 of a book paired with flash animation3. Others are made for the big screen.

Genevieve Wallace is searching for the treasure of the Marie Josephine and the 19th century pirate cache that reputedly went down with her. Genevieve is about to find something far more sinister4.

That's a trailer for The Vision by Heather Graham. It's made by a company called Circle of Seven. It specializes in live action book trailers that air in theaters. CEO Sheila English says her firm strategically places book trailers in specific theaters.

We do choose the movie theaters carefully. We wanna make sure that is in a location near a bookstore.

So after the show moviegoers could hop5 over to the store and buy the book if the trailer has piqued6 their interest. English says her trailers remind people that just like movies, TV and video games, books are entertainment too.

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点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 excerpts 2decb803173f2e91acdfb31c501d6725     
n.摘录，摘要( excerpt的名词复数 )；节选（音乐，电影）片段
参考例句：
  • Some excerpts from a Renaissance mass are spatchcocked into Gluck's pallid Don Juan music. 一些文艺复光时期的弥撒的选节被不适当地加入到了格鲁克平淡无味的唐璜音乐中。 来自《简明英汉词典》
  • He is editing together excerpts of some of his films. 他正在将自己制作的一些电影的片断进行剪辑合成。 来自辞典例句
3 animation UMdyv     
n.活泼，兴奋，卡通片／动画片的制作
参考例句：
  • They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
  • The animation of China made a great progress.中国的卡通片制作取得很大发展。
4 sinister 6ETz6     
adj.不吉利的，凶恶的，左边的
参考例句：
  • There is something sinister at the back of that series of crimes.在这一系列罪行背后有险恶的阴谋。
  • Their proposals are all worthless and designed out of sinister motives.他们的建议不仅一钱不值，而且包藏祸心。
5 hop vdJzL     
n.单脚跳，跳跃；vi.单脚跳，跳跃；着手做某事；vt.跳跃，跃过
参考例句：
  • The children had a competition to see who could hop the fastest.孩子们举行比赛，看谁单足跳跃最快。
  • How long can you hop on your right foot?你用右脚能跳多远？
6 piqued abe832d656a307cf9abb18f337accd25     
v.伤害…的自尊心( pique的过去式和过去分词 )；激起（好奇心）
参考例句：
  • Their curiosity piqued, they stopped writing. 他们的好奇心被挑起，停下了手中的笔。 来自辞典例句
  • This phenomenon piqued Dr Morris' interest. 这一现象激起了莫里斯医生的兴趣。 来自辞典例句

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