TED演讲:怎样让企业持续运行100年(9)

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about when and how we can shape, rather than control, unpredictable and complex situations. 何时、怎样塑造而不是控制不可预测的复杂情况

It's a little like the difference between throwing a ball and releasing a bird. 这有点像扔一个球和放飞一只鸟的区别

The ball would head in a straight line,  球可以直接以从上方观察的直线

probably towards the intended target, and the bird certainly would not. 飞向既定的目标，鸟显然不能

So what do you think? Sounds a little impractical¹, a little theoretical, perhaps? 你们怎么想呢？听起来有点不切实际，有点纯理论化了，是吗？

Not at all. Every small entrepreneurial company naturally thinks and acts biologically. Why? 一点也不。每个小型企业都自然而然地生物化地思考和行动。这是为什么呢？

Because it lacks the resources to shape its environment through brute² force. 因为它们缺少通过自身能力塑造周围环境的条件

It lacks the scale to buffer³ change,  它没有能够迎接改变的规模

and it's constantly thinking about the tough odds⁴ for a start-up to survive. 并且它不断地在思考起步时渺茫的生存机会

Now, the irony⁵ is, of course, that every large company started off as a small, entrepreneurial company. 现在，讽刺的是，当然，每一个大型公司都开始于一个小型企业

But along the way somewhere, many have lost this ability to think and act biologically. 但是在发展的某一阶段，许多公司丢失了生物化思考和行动的能力

They need to rejuvenate⁶ their ability to think biologically in order to survive and thrive in today's environment. 他们需要重拾生物化思考的能力，以便在今天的环境中存活并繁荣

So let's not just think about short-term performance.  让我们不要再只考虑短期表现吧

Every company I know spends plenty of time thinking about the central question of strategy: 我所知道的每一个公司都花大量的时间思考他们的战略核心：

How good is our competitive game?  我们的竞争力还有多少？

In addition, let's also consider the second, more biological and equally important question: 除此之外，为什么不考虑第二个更为生物化而且同等重要的问题：

How long will that game last? Thank you very much. 我们还能坚持多久？谢谢

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