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Andy Murray wins Wimbledon

Summary

8 July 2013

Andy Murray has won his first Wimbledon title and ended Britain's 77-year wait for a men's tennis champion by beating world number one, Novak Djokovic. His success could lead the way to making him one of the world's highest earning sportsmen.

Reporter:

Andrew Verity¹

Report

Andy Murray will collect ￡1.6m in prize money for yesterday's victory, but that's a modest sum compared with the amount he could earn now his status as a national sporting hero has been sealed.

According to his manager, Simon Fuller, Murray's victory is no less a triumph than winning the top prize in football. And he's now admired not just as a sportsman but as a personality.

Andy Murray's manager, Simon Fuller:

The public has warmed to Andy. As each year passes they understand him and they warm to him, and I think people got a little insight as to how big a heart he has and how sort of passionate² he is about sport and what a truly great guy, and I think that, combined with winning on court, makes for a true superstar.

Murray's already earning ￡15m over five years from sportswear sponsorship and he was reckoned to be worth a total of ￡32m even before yesterday's victory.

If he now exploits 'brand Murray' to the full, marketing³ experts believe, he could earn ￡15m a year making him one of the highest-earning sportsmen in the world.