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商务口语天天说 怎样讨论广播媒体

时间:2021-09-03 08:34:35

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(单词翻译)

第一句:Radio is fairly inexpensive with mass audience.

广播广告面向大众,而且费用不算高。

A: Direct mail is less expensive than TV or newspaper.

直接邮寄广告花费比电视及报纸少。

B: Yes, but it requires higher advance costs.

是的,但其预支费用较高。

A: But its audience are eaily selected, and demographics of percentage of serious recipients1 can be predicted in advance.

但是其目标对象较易选择,可以事先预测受众所占的比例。

第二句:Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive2.

但是广播广告只是一种对听觉的刺激。其简洁明了的要求难以制作复杂产品的广告。听众在收听时不会全神贯注。

A: Its audiences are largely segmented and easily targeted.

听众较分散,并且容易被锁定。

B: Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.

但是广播广告只是一种对听觉的刺激。其简洁明了的要求难以制作复杂产品的广告。听众在收听时不会全神贯注。

A: So what's your idea?

那么你有什么想法呢?

 

其他表达法:

At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations.

同时,我们还会在被选中的人口较多的城市的电台广播中宣传,每天三次,每次时间为15秒。


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1 recipients 972af69bf73f8ad23a446a346a6f0fff     
adj.接受的;受领的;容纳的;愿意接受的n.收件人;接受者;受领者;接受器
参考例句:
  • The recipients of the prizes had their names printed in the paper. 获奖者的姓名登在报上。 来自《简明英汉词典》
  • The recipients of prizes had their names printed in the paper. 获奖者名单登在报上。 来自《现代英汉综合大词典》
2 attentive pOKyB     
adj.注意的,专心的;关心(别人)的,殷勤的
参考例句:
  • She was very attentive to her guests.她对客人招待得十分周到。
  • The speaker likes to have an attentive audience.演讲者喜欢注意力集中的听众。

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