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Growing interest in anime movies is a beacon1 of hope for the entire industry
Anime films have been a big hit at the domestic box office — a sign there is room in the movie market for more than just sequels and superheroes.
LEILA FADEL, HOST:
Japanese animation3, or anime, has been around for decades and has spawned4 as titles such as "Demon5 Slayer," "Pokemon," "Naruto." But anime movies have only recently become consistent hits at the U.S. box office. That may bode6 well for a movie market saturated7 with sequels and superheroes. NPR's Maison Tran has more.
MAISON TRAN, BYLINE8: Sailing the seas in search of fruit that gives powers, shooting energy beams out of palms, fighting demons9 with swords and sorcery...
(SOUNDBITE OF TV SHOW, "JUJUTSU KAISEN")
UNIDENTIFIED ACTOR #1: (As character, speaking Japanese).
TRAN: ...All on brand for the anime movies that have come out this year to great success in the U.S. "Dragon Ball Super: Super Hero" grossed over $38 million. And the recent "One Piece: Red" opened with 9 million.
JEFF BOCK: Usually, a film like this would take the box office by surprise, you know? And a lot of analysts11 wouldn't even mention the film. And now a lot of them are predicting, hey, oh, an anime film's coming in? Oh, that could be number one at the box office. That was just unheard of even three years ago.
TRAN: That's Jeff Bock, a box office analyst10 for Exhibitor Relations. He says films like "Pokemon: The First Movie," which came out in 1999, and Studio Ghibli's "Spirited Away," which had great critical acclaim12, laid the groundwork for how these later movies did so well. Since then, anime's audience has grown massively. One of the biggest anime conventions in America, Anime NYC, went from about 22,000 attendees in 2017 to 55,000 this year.
BOCK: That's great news not only for theaters and and audiences, but for the theatrical13 community, which is losing more genres14 than it's gaining. To see something like this shoot up is like a beacon of hope for the entire industry.
TRAN: Usually, these films only screen for a few weeks, so dedicated15 fans rush out to see them opening weekend. Mitchel Berger, senior VP of Global Commerce at Crunchyroll, the No. 1 distributor of these anime films, says they owe it to these fans.
BOCK: There's just something special about getting together in real life and watching it on the big screen. And I think that is another big key into why it's been a success. We have amazing content to show, and we have a fan base that loves to come out and see it in theaters.
TRAN: As passionate16 as these fans are, there's still a little bit of stigma17 around this medium, as one might associate cartoons with kids. But Peter Tatara, director of Anime NYC, says there's a lot more in common with a Marvel18 movie fanatic19 and an avid20 anime fan than one might think. And whether a kid is swinging around New York in spandex or flying around Japan in a jumpsuit...
PETER TATARA: Whether it's about an alien with a monkey tail or Captain America, it's still the same thing that brings people together.
(SOUNDBITE OF FILM, "DRAGON BALL SUPER: SUPER HERO")
CHRISTOPHER SABAT: (As Piccolo) It's do-or-die time, so draw out all of your strength.
KYLE HEBERT: (As Gohan, yelling).
TRAN: As these animated21 films consistently make upwards22 of $30 million domestically, they're hitting more than just their target demographic. And Hollywood has taken notice. Sony acquired Crunchyroll in 2021 for $1.2 billion. Netflix and Disney are already licensing23 and producing anime. But wherever this goes, anime fans...
(SOUNDBITE OF ARCHIVED RECORDING)
UNIDENTIFIED ACTOR #2: (As character, speaking Japanese).
(CHEERING)
TRAN: ...Will be eating good.
Maison Tran, NPR News.
(SOUNDBITE OF NAOKI SATO'S "'DRAGON BALL SUPER: SUPER HERO' MAIN THEME")
1 beacon | |
n.烽火,(警告用的)闪火灯,灯塔 | |
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2 transcript | |
n.抄本,誊本,副本,肄业证书 | |
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3 animation | |
n.活泼,兴奋,卡通片/动画片的制作 | |
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4 spawned | |
(鱼、蛙等)大量产(卵)( spawn的过去式和过去分词 ); 大量生产 | |
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5 demon | |
n.魔鬼,恶魔 | |
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6 bode | |
v.预示 | |
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7 saturated | |
a.饱和的,充满的 | |
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8 byline | |
n.署名;v.署名 | |
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9 demons | |
n.恶人( demon的名词复数 );恶魔;精力过人的人;邪念 | |
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10 analyst | |
n.分析家,化验员;心理分析学家 | |
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11 analysts | |
分析家,化验员( analyst的名词复数 ) | |
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12 acclaim | |
v.向…欢呼,公认;n.欢呼,喝彩,称赞 | |
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13 theatrical | |
adj.剧场的,演戏的;做戏似的,做作的 | |
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14 genres | |
(文学、艺术等的)类型,体裁,风格( genre的名词复数 ) | |
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15 dedicated | |
adj.一心一意的;献身的;热诚的 | |
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16 passionate | |
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的 | |
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17 stigma | |
n.耻辱,污名;(花的)柱头 | |
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18 marvel | |
vi.(at)惊叹vt.感到惊异;n.令人惊异的事 | |
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19 fanatic | |
n.狂热者,入迷者;adj.狂热入迷的 | |
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20 avid | |
adj.热心的;贪婪的;渴望的;劲头十足的 | |
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21 animated | |
adj.生气勃勃的,活跃的,愉快的 | |
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22 upwards | |
adv.向上,在更高处...以上 | |
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23 licensing | |
v.批准,许可,颁发执照( license的现在分词 ) | |
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