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'Throughline': How one company contributed greatly to America's sweet tooth
NPR's history podcast Throughline explains how in the 1970s Dwayne Andreas, CEO of Archer2 Daniels Midland, used the sugar market to popularize high fructose corn syrup3.
STEVE INSKEEP, HOST:
If you make a resolution to eat more healthy foods in the New Year, you may have to think a lot about the food available on the grocery shelves. And we have some history this morning of how that food changed to include a lot more high-fructose corn syrup. It was originally invented in the 1950s as a sweetener alternative, never really got big until Dwayne Andreas came along. NPR's history podcast Throughline has been looking at the way one company took a little-used product and changed the American diet. Here are our hosts, Ramtin Arablouei and Rund Abdelfatah.
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RUND ABDELFATAH, BYLINE4: You may have never heard of him, but in the 1970s, Dwayne Andreas was one of the biggest names in the U.S. He was a politically connected CEO of one of the country's biggest agricultural companies, Archer Daniels Midland - or ADM. And by the time he ran across high-fructose corn syrup...
TOM PHILPOTT: It was a product in search of a use.
ABDELFATAH: That's Tom Philpott, a journalist and researcher who's written extensively about American agriculture.
PHILPOTT: So he's got this product. And it's a sweetener. And it's really, really sweet. But the problem is that it's too expensive.
RAMTIN ARABLOUEI, BYLINE: He can't sell it at a price that's competitive with regular old cane5 sugar. So ADM comes up with a scheme. The politically savvy6 Dwayne Andreas was going to find a way to turn high-fructose corn syrup into cash.
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UNIDENTIFIED PERSON: And the president of the United States.
ABDELFATAH: President Ronald Reagan steps up to a podium. It's a crisp fall day. And he's wearing a long, tan coat over his usual suit and tie. At the podium, he's dwarfed7 by an enormous metal bin8 behind him, a bin filled to the brim with corn.
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RONALD REAGAN: This is quite a show you're putting on here. And what a pleasure it is for me to be back home in Illinois.
ABDELFATAH: He's speaking to a crowd gathered at a family-run farm in the heart of America's corn belt.
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REAGAN: Year after year, here in the Midwest, you produce from your rich, black earth a bountiful harvest called the American equivalent of the oil riches in the Persian Gulf9.
ARABLOUEI: Ronald Reagan defeated Jimmy Carter in 1980 and became president in 1981. His presidential campaign was full of patriotism10. On the campaign trail, he promised to put profit back in farming and put farmers' interests above the world market. And for Dwayne Andreas, this rhetoric11 presented an opportunity.
PHILPOTT: Jimmy Carter leaves office in 1980. Ronald Reagan takes over. You know, for most people, that's a big contrast. To Dwayne Andreas, he's just a political power player. He's just as tight with Ronald Reagan. And so he goes to work with his lobbying to create a quota12 on sugar.
ABDELFATAH: A quota on sugar.
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ABDELFATAH: Basically, Dwayne Andreas' plan was to promote the idea of putting limits on foreign sugar to protect domestic sugar companies.
PHILPOTT: There's this history of colonialism and slavery in the Caribbean. And with decolonization in the 20th century, there's still these awful sugar plantations13 that are able to produce sugar really cheap. And this sugar is coming in and sort of overwhelming the American market.
ABDELFATAH: Sugar producers in states like Florida are organizing. Like...
PHILPOTT: How can we stop this? And they get a key ally in Dwayne Andreas.
ARABLOUEI: He throws his support behind them like, yeah, absolutely. We got to put Florida's sugar farmers first. We got to slow down the importing of foreign sugar.
PHILPOTT: And so what the sugar quota does is it says only a certain amount of and a rather small amount of foreign sugar can come into the United States. And once you've hit that quota, imports of sugar are banned. And so that is protecting the domestic sugar industry.
ABDELFATAH: But you might be asking...
PHILPOTT: Why would Dwayne Andreas do that?
ARABLOUEI: Yeah. Why would he help the competition in the sweetener market? It's because he's thinking bigger.
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PHILPOTT: It turns out that because there's this quota in place, it raises the price of sugar because American producers are no longer competing with producers in the Caribbean. So the price of sugar rises fairly steeply. And now, suddenly, high-fructose corn syrup is cheaper than conventional sugar. And it's also a liquid.
ABDELFATAH: A liquid that could go into pretty much any processed food.
PHILPOTT: And he immediately starts making deals with Coca-Cola and other soft drink manufacturers. You've got to try this stuff. It's cheaper. It's blindingly sweet. You know, you only have to use so much of it. And then slowly, other industries start to find uses for it. It goes into baked goods, TV dinner makers14. It just, you know, takes this market by storm.
ABDELFATAH: And what about the sugar industry? Did they realize they were being duped?
PHILPOTT: I think the sugar industry was none too pleased with this development. But they - you know, they made their deal with the devil. And they lived with it.
ARABLOUEI: High-fructose corn syrup isn't used as much today as it was in the late 1980s. But high-fructose corn syrup and other corn-based sweeteners still make up a big portion of the sweetener market. And per capita, Americans are among the biggest consumers of sweeteners in the world. And excessive consumption of these sweeteners is associated with all kinds of health problems, like obesity15, diabetes16 and high cholesterol17. You could argue that they've changed our bodies, our sense of taste and even the way our societies function.
PHILPOTT: The genius of the system is that you don't think about any of that when you're enjoying it. We have this system that is in place that we are all part of. You know, we were born into this system where we have all these really unhealthy foods at our disposal for very cheap. But systems don't arise out of nowhere. They're made by people. And I think it's really important for us to, as we look at these systems and we examine them - well, who are the people that were behind them? Who are the architects of these systems?
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INSKEEP: Tom Philpott speaking with Throughline hosts Rund Abdelfatah and Ramtin Arablouei. You can listen to the whole episode wherever you hear podcasts.
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1 transcript | |
n.抄本,誊本,副本,肄业证书 | |
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2 archer | |
n.射手,弓箭手 | |
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3 syrup | |
n.糖浆,糖水 | |
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4 byline | |
n.署名;v.署名 | |
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5 cane | |
n.手杖,细长的茎,藤条;v.以杖击,以藤编制的 | |
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6 savvy | |
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的 | |
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7 dwarfed | |
vt.(使)显得矮小(dwarf的过去式与过去分词形式) | |
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8 bin | |
n.箱柜;vt.放入箱内;[计算机] DOS文件名:二进制目标文件 | |
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9 gulf | |
n.海湾;深渊,鸿沟;分歧,隔阂 | |
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10 patriotism | |
n.爱国精神,爱国心,爱国主义 | |
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11 rhetoric | |
n.修辞学,浮夸之言语 | |
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12 quota | |
n.(生产、进出口等的)配额,(移民的)限额 | |
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13 plantations | |
n.种植园,大农场( plantation的名词复数 ) | |
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14 makers | |
n.制造者,制造商(maker的复数形式) | |
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15 obesity | |
n.肥胖,肥大 | |
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16 diabetes | |
n.糖尿病 | |
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17 cholesterol | |
n.(U)胆固醇 | |
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