VOA 商务英语 lesson14

（单词翻译）

Dialog 1:
New words: Jeans(牛仔裤),  retail¹ outlet² (零售点)，guilty as charged(所控属实),catalog（邮购）
Market penetration³(市场渗透力)
F: Mr. Gomes. Blue Jeans King. Welcome.
M: what you’ve heard is not true.
F: It’s not true that you sell more jeans than anyone else?
M: True, that’s true.
F: It’s not true that you have more jeans retail outlets⁴ than anyone else?
M: Yes, guilty as charged.
F: It’s not true that your Jeans catalogs are in every home?
M: well, almost every home, we don’t have 100% market penetration.
Q: what does Mr. Gomes sell? ---Blue Jeans.

Dialog 2;
New words: Electronic Commerce.
F: You don’t have 100% market penetration yet?
M: Not yet, but we are working on it.
F: what can I help you toward that goal? What brings you in?
M: We want to go global.
F: You don’t mean more retail outlets?
M: No, we want to sell on the Internet.
F: You are talking about E-commerce. (表示再次确认自己理解无误)
---We want to get into E-commerce.
---You are talking about Internet sales.
M: Precisely⁵, we want to get into (= go into) E-commerce.
Q: what do Mr. Gomes want to get into? ----E-commerce.
Dialog3:
New words: With access to worldwide web, Cybercafe(能上网的咖啡馆)
F: Electronic Commerce will definitely broaden your market.
M: At least to market share with access to Computers.
F: And with access to Worldwide web.
M: With E-commerce, we can reach more people.
F: you can access other markets without opening new stores.
M: Every cyber café is a store.
F: That’s true; anyone can walk into a cyber cafe and log on (log off)
M: Point their browsers⁶ to our website and buy a pair of jeans.
Q: Why do Mr. Homes want to get into E- commerce? ---To broaden the market.

Small talk:---给建议
----You ought to (should) take it easy.
-----Why don’t you take a break?