文章列表

• 1.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(11)
• Every generation has its own anxieties around coffee. 每一代人都有他们自己的咖啡焦虑。 In the 16th century, the governor of Mecca feared it would enco...
• 2.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(10)
• Nespresso furiously litigated against its rivals, arguing that its patent systems were being infringed. 奈斯派索对其竞争对手发起了激烈的诉讼，声称其专...
• 3.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(9)
• One major market has largely held out against Nespressos global conquest: the US. 有一个主要市场在很大程度上抵挡了奈斯派索咖啡机的全球攻势：美国。 Par...
• 4.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(8)
• The years that followed Clooneys first ad were Nespressos happiest. 克鲁尼首支广告播出后的几年是奈斯派索最开心的几年。 In 2006, its revenues passed 50...
• 5.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(7)
• The first Nespresso e-commerce site opened in 1998, and the first boutique opened in 2000. 1998年，奈斯派索开通了第一个电子商务网站。2000年，第一家精...
• 6.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(6)
• After Gaillards reforms, Nespresso finally took off, but it is Favre who tends to take the plaudits as the creator. 在盖拉德实施改革后，奈斯派索咖啡机...
• 7.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(5)
• When you ordered capsules, you joined the Club, which also meant handing over your contact information. 订购胶囊咖啡机后，你就成为俱乐部的一员，这也意...
• 8.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(4)
• When Nespresso was finally launched in 1986, it seemed like the sceptics had been right all along. 最终，雀巢在1986年推出了胶囊咖啡机，而怀疑论者似乎...
• 9.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(3)
• Nespresso also faces mounting criticism over the environmental impact of its pods. 雀巢胶囊咖啡机也因其咖啡荚对环境的影响而面临越来越多的批评。 (It do...
• 10.英国卫报:奈斯派索的咖啡革命是如何被粉碎的(2)
• The following year, 1976, Nestle filed its first patent for a single-serve coffee system. 第二年，也就是1976年，雀巢为单杯咖啡系统申请了第一项专利。 F...